For the most fashion-anxious Americans, rugby’s little more than a diffusion label that’s part of Ralph Lauren’s gargantuan territory.
So it may come as a shock to hear that the Rugby World Cup is the world’s second most-watched sporting event. The popular tournament is coming to a close in New Zealand next weekend and surprisingly enough, its conclusion is being celebrated with a fashion show.
Taking place in Auckland near the cup’s main stage—the show, called “Style Pasifika” is an annual event that was tied to this year’s rough-and-tumble tourney.
It will feature a garment from most of the championship’s member nations, each one created of prized New Zealand wool.
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